‘people buy from people’  
Blog Community-focused networking has lots of benefits, some are immediately evident, others need clarification and I was witness to this just recently as around twenty met over ‘brunch.’ Our guest was Michael has a lot of domestic responsibility, being the ‘office at home’ and supporting two young kids. He loved the idea of opportunity through engagement, connecting with others 'in business.' It's a similar routine for many these days … ‘Great business today Charlie, met some good people and so glad I accepted your invitation.’ It’s taking that first step, isn’t it? That’s where the intimidation lies, right? Stepping outside of the ‘comfort zone’ into an alien landscape, we all become moulded by our routines and I think Michael was no exception. With a greater number working from the home office, we soon realise the value of people. ‘I didn’t know what to expect really. Although, I was half expecting the selly-sell, and/or the ‘sign-up’ so today was a refreshing change.’ ‘Yes Michael, it is good to have you with us and course there are those who come along fishing for business, with focus on the referral. Others Michael, are just as happy to engage views, share the dialogue, focus on areas of passion, of need and the point of view, not to mention collaboration and to ultimately sample the ‘culture.’ ‘ Business is at times a secondary consideration – or ‘the bonus’ as some put it. Seems to me, the development of community engagement is important, not least because it inspires better efficiencies by creating belonging. Along with a clear infrastructure, the community helps us all, in whatever line business. Most especially, those working from the home office. ‘Happy people mean a happy business, right?’ True Michael, cultivating the community network has enabled many to plan for the realisation of longer- term goals, the chance to step away from the monthly/quarterly led management figures and visualise the ‘bigger picture’. Cultivating community delivers so much more. Community inspires relationships, affinity, infrastructure and ultimately the trust – then comes referral.
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